Engagement MarketingCampaigns and Strategies that Drive Showroom Traffic
Below are a few examples of promotions that help dealers connect with new customers and strengthen relationships with existing customers.
Connect with Moms
Moms are an important target audience for customers and prospects, but often traditional dealer ads to not resonate with them. We offer programs that help auto dealers connect and build relationships with this group.
Over 42 million households own one or more dogs and they love taking their dogs for rides. Is your dealership pet friendly? We offer a number of marketing programs that connect with dog owners and help create more sales to these pet lovers.
Enlist Veteran Car Buyers
Veterans and active military are great customers and very often the OEMs have discount programs for them too. We help local dealers engage this vibrant and loyal base to sell more cars and trucks.
Educate Buyers to Gain Their Trust
We provide an entertaining and educational program that brings current and future car shoppers into your showroom to meet your team, see your products and learn your team is one they can trust when buying a vehicle.
A New Car and A Great Dinner Too
Your customer has their new vehicle so wouldn’t it be great to celebrate the purchase with a wonderful dinner at a local restaurant that supports the dealership and their employees?
Everyone Wants a Piece of the Pie
Everyone loves the smell of pies baking, and enjoys a warm slice from the oven? We offer a “home baked” style promotion to provide a special treat for dealership sales and service customers.
Custom Dealership Magazine
Nothing is more special than having a custom dealership magazine that comes out 3 or 4 times a year for customers, prospects, employees and affiliated organizations. Our team works with dealers to gather, curate, and produce a professional publication.
Dealer Branding in Customers Kitchen
We offer a fun program that makes it easy to engage customer’s families and have them promote the dealership everyday throughout the year by posting your branded content on the refrigerator. (Not a magnet)
Reach out to Boomers & Seniors
Our population is aging but Baby Boomers and Seniors enjoy late model, safe transportation. You can’t always reach them via digital marketing, so you need “alternative channels” to get them engaged. We offer a number of solutions in this area.
Boost Employee Morale
Maintaining employee morale and retention is important for building a cohesive team that provides great customer service. Leverage our cost effect programs to engage and build loyalty with employees.
Create a Dynamic Dealership Blog
Consumers like user friendly articles, photos and posts that entertain and educate them about your business and the vehicles you sell and service. A blog helps to connect and engage your customers and employees.
Engage Via Social Channels
Social media channels, while not a prime driver of traffic, presents an opportunity to engage and share information with customers and show your dealership can be a good “online” neighbor.
There’s lots of auto buying prospects; you just have to engage them, get your message heard, and show them they can trust you to take care of them during the buying process.
Our programs provide a step by step guide to plan, implement, and execute a powerful customer focused strategy. And, if you need additional point-of-sale materials or advertising specialty items, you have the option of enlisting our team to assist in fulfillment.